US console sales hit new low in July as physical Xbox games plummet
US video game hardware sales in July reached $282 million, a 29% decrease from the previous year and the lowest July since 2020, according to Circana analyst Mat Piscatella. This decline is attributed to rising console prices and a component crisis impacting the PC and mobile markets. Physical Xbox game sales also saw a significant drop, accounting for only 4% of total physical game sales for the month, suggesting a potential shift towards digital-only distribution for the platform.
- Entities
- Company: Microsoft
- Topic: Physical Media
- Platform: Nintendo Switch
- Game: EA SPORTS College Football 26
- Game: Call of Duty: Black Ops
- Person: Mat Piscatella
- Topic: Digital Only
- Game: Halo: Campaign Evolve
- Topic: Hardware Sales
- Platform: PlayStation 5
- Platform: Xbox Series X
- Game: Assassin's Creed Black Flag
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