USA Bank Wants You to Pay $80 for GTA 6 So Other Devs Can Charge More Too
Bank of America is suggesting that Rockstar Games price Grand Theft Auto 6 at $80 to set a new industry standard, potentially allowing other developers to increase their game prices. Executives believe this move would be in Take-Two Interactive's best interest as a publisher. While $70 is the current standard for major releases, $80 remains a significant price point, though some games like Mario Kart World have already launched at this price.
- Entities
- Company: Microsoft
- Platform: Nintendo Switch
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Company: Bank of America
- Game: Grand Theft Auto 6
- Game: Mario Kart World
- Platform: PlayStation 5
- Game: The Outer Worlds 2
- Topic: Video Game Pricing
- Company: Rockstar Games
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