Ustwo Games was pushed out of mobile by the rise of free-to-play – but the mobile way of doing things is coming to PC
Ustwo Games is shifting its strategy from mobile-first to PC-first, citing the dominance of the free-to-play model on mobile and a desire to focus on premium, narrative-driven experiences. CEO Maria Sayans and CCO Daniel Gray explained that while this transition is challenging, the studio aims to retain its core identity while adapting its development philosophy for a new audience. Other mobile-focused companies like Outfit7 are also exploring PC releases, indicating a broader trend of diversification within the industry.
- Entities
- Person: Peter Pashley
- Game: Assemble with Care
- Company: Outfit7
- Company: Ustwo Games
- Person: Jernej Česen
- Company: Avalanche Studios
- Game: Alba: A Wildlife Adventure
- Person: Daniel Gray
- Game: Monument Valley 3
- Game: Desta: The Memories Between
- Topic: Game Design
- Platform: PC
- Topic: Business Models
- Platform: Mobile
- Topic: Free-to-Play
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