GIGames IndustryNeutral
Ustwo Games was pushed out of mobile by the rise of free-to-play – but the mobile way of doing things is coming to PC
Ustwo Games is shifting its strategy from mobile-first to PC-first, citing the dominance of the free-to-play model on mobile and a desire to focus on premium, narrative-driven experiences. CEO Maria Sayans and CCO Daniel Gray explained that while this transition is challenging, the studio aims to retain its core identity while adapting its development philosophy for a new audience. Other mobile-focused companies like Outfit7 are also exploring PC releases, indicating a broader trend of diversification within the industry.
