‘We are Xbox’: New leadership further pledges to bring brand back to its previous glory
Microsoft Gaming is rebranding back to Xbox, with CEO Asha Sharma and Chief Content Officer Matt Booty pledging a renewed focus on the brand's core ideals. The company aims to build a global platform connecting players and creators, emphasizing console as foundational while extending the experience to any device via cloud gaming. Key focuses include daily active players, hardware, content, player experience, and services like Game Pass.
Destructoid
Original source
This article was reported and published by Destructoid. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.