‘We are Xbox’: New leadership further pledges to bring brand back to its previous glory
Microsoft Gaming is rebranding back to Xbox, with CEO Asha Sharma and Chief Content Officer Matt Booty pledging a renewed focus on the brand's core ideals. The company aims to build a global platform connecting players and creators, emphasizing console as foundational while extending the experience to any device via cloud gaming. Key focuses include daily active players, hardware, content, player experience, and services like Game Pass.
- Entities
- Company: Microsoft
- Topic: Gaming Industry
- Topic: Brand Strategy
- Platform: Cloud Gaming
- Company: Xbox
- Person: Matt Booty
- Platform: PC
- Person: Asha Sharma
- Person: Phil Spencer
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