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'We have to be honest about where we are; we're a challenger' - Xbox bosses share open letter about the future

Xbox, formerly Microsoft Gaming, has outlined a new strategy focusing on connecting players and creators globally, with console remaining central but with an emphasis on affordability and flexibility. Key priorities include hardware, content, experience, and services, with a goal to increase daily active players and elevate creator-centric platforms like Minecraft. The company acknowledges its challenger status and aims for pace, energy, and self-critique to drive future success.

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