"Weird and bats**t" Steam launch of two different indie games with the same name ended in 3x more sales than expected: "It all absolutely popped off"
Two unrelated indie games, both titled "Piece by Piece," launched on Steam around the same time, leading to unexpected sales boosts for developer Gamkat and publisher No More Robots. This naming coincidence resulted in roughly triple the expected sales and a significant increase in wishlists, as many players purchased the games as a bundle.
- Entities
- Company: No More Robots
- Company: Neon Polygons
- Person: Michael Rose
- Topic: Marketing
- Topic: Indie Games
- Platform: Steam
- Game: Piece By Piece
- Company: Piece by Piece
- Topic: Sales
- Company: Gamkat
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