What is NeeDoh? The hyper-viral squishies and the TikTok race for stock
NeeDoh, a squishy fidget toy produced by Schylling, has become a viral sensation on TikTok, leading to rapid sell-outs and increased interest from resellers. The toy's popularity is driven by its various designs and the difficulty in finding specific limited editions, creating a self-feeding cycle of demand. Schylling CEO Paul Weingard noted that the company sold its entire year's inventory within the first nine weeks of the year.
- Entities
- Company: Schylling
- Topic: Reselling
- Topic: Viral Trends
- Person: Paul Weingard
- Topic: Fidget Toys
This article was reported and published by gamesradar.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.