Paul Weingard
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Where to buy NeeDoh, the viral toy sensation
The viral toy NeeDoh is experiencing extremely high demand, leading to widespread stock shortages. Schylling CEO Paul Weingard noted that the company sold its entire year's inventory within the first nine weeks of the year. The toy's popularity surged due to social media platforms like TikTok, creating a self-sustaining cycle of demand.
What is NeeDoh? The hyper-viral squishies and the TikTok race for stock
NeeDoh, a squishy fidget toy produced by Schylling, has become a viral sensation on TikTok, leading to rapid sell-outs and increased interest from resellers. The toy's popularity is driven by its various designs and the difficulty in finding specific limited editions, creating a self-feeding cycle of demand. Schylling CEO Paul Weingard noted that the company sold its entire year's inventory within the first nine weeks of the year.
