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Xbox announces hire of veteran analyst Matthew Ball as chief strategy officer, and AI and Amazon veteran as CTO

Xbox CEO Asha Sharma has appointed industry analyst Matthew Ball as chief strategy officer and Amazon veteran Scott Van Vliet as chief technology officer as part of an ongoing management restructure. Ball, a recognized metaverse expert and longtime gamer, will report directly to Sharma, while Van Vliet will focus on improving the product development pipeline. Chris Schnakenberg was also promoted to corporate vice president of partnerships and business development.

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