Xbox boss warns "memory costs will impact pricing, will impact availability" when it comes to Project Helix
Xbox boss Asha Sharma acknowledged that the ongoing memory shortage crisis will impact the pricing and availability of its next-generation console, codenamed Project Helix. Sharma stated that Microsoft is considering these factors as part of its equation to ensure accessibility for players. The crisis, exacerbated by AI data centers consuming large amounts of memory, is reportedly causing Sony to consider delaying its own next-generation console rollout.
- Entities
- Company: Microsoft
- Company: Sony
- Platform: Xbox
- Topic: Console Pricing
- Person: Jason Ronald
- Person: Satya Nadella
- Company: OpenAI
- Company: AMD
- Topic: Next-Generation Consoles
- Person: Asha Sharma
- Company: Alphabet
- Topic: Game Pass
- Topic: Hardware Shortages
This article was reported and published by gamesindustry.biz. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.