Xbox CEO Reacts To The Irony Of Rising Console Prices Being An Issue That Microsoft Itself Contributed To
Xbox CEO Asha Sharma acknowledged the irony of rising console prices, partly caused by Microsoft's own AI investments. She stated that future console generations, codenamed Helix, will prioritize efficiency and affordability alongside performance, potentially as a family of devices rather than a single unit. This comes as Xbox Series S prices have increased significantly, and Sony has also raised PlayStation 5 prices.
- Entities
- Company: Microsoft
- Topic: Console Pricing
- Topic: Artificial Intelligence
- Platform: Nintendo Switch
- Company: Xbox
- Platform: PlayStation 5
- Platform: Xbox Series S
- Person: Asha Sharma
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