Xbox CEO says Game Pass price cuts are "a good first step" but the company has a lot more to do
Xbox CEO Asha Sharma stated that recent price cuts for Xbox Game Pass are a positive initial step towards restoring durable growth for the division. She acknowledged that subscriber growth had slowed and retention decreased after previous pricing changes, but noted improvements since the reductions. Sharma emphasized that further work and difficult choices are necessary to address the company's challenges.
- Entities
- Company: Xbox Game Studios
- Company: Microsoft
- Topic: Game Pricing
- Topic: Subscription Services
- Game: Call of Duty
- Person: Asha Sharma
- Person: Phil Spencer
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