Xbox CEO says it's already seeing positive impacts following Game Pass price cuts
Xbox CEO Asha Sharma stated that recent price cuts to Game Pass are already showing positive results, with increased acquisitions and improved retention. She also discussed the strategic shift back to the 'Xbox' branding and the future evolution of Game Pass into a more flexible system. Separately, Arc Raiders won multiple awards at the Nordic Game Awards, including Game of the Year, Best Technology, and Best Audio.
- Entities
- Company: Microsoft
- Company: Xbox
- Topic: Subscription Services
- Company: Embark Studios
- Platform: PC
- Game: Arc Raiders
- Person: Asha Sharma
- Topic: Game Pass
- Topic: Game Awards
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