Xbox CEO Wants Studios to “Create Enduring New IP” – Rumor
Xbox CEO Asha Sharma reportedly discussed the division's future with employees, emphasizing the need to create enduring new intellectual property alongside strengthening existing franchises. Sharma also touched on hardware development for 'Gen-10', hinting at a 'family of devices' and a focus on affordability.
- Entities
- Company: Microsoft
- Topic: New Intellectual Property
- Topic: Franchise Management
- Company: Xbox
- Topic: Hardware Development
- Person: Asha Sharma
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