Xbox exec clarifies that Netflix-style in-game ads that interrupt gameplay would be a bad idea, actually
Xbox's chief strategy officer, Matthew Ball, clarified that while ads may be necessary to make games more affordable, interrupting gameplay with Netflix-style advertisements is not the intended approach. Ball stated that his comments were misinterpreted and that his personal belief is against ads that interfere with the player experience, advocating instead for ad-supported tiers similar to streaming services.
- Entities
- Company: Netflix
- Person: Matthew Ball
- Company: Xbox
- Topic: Advertising
- Platform: PlayStation 5
- Platform: PC
- Topic: Business Models
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