Xbox Game Pass Gives Ichiban From Like a Dragon Some Love
Xbox Game Pass has highlighted Ichiban Kasuga from the Like a Dragon series, signaling a shift towards celebrating game characters and stories in its marketing strategy. This move, coinciding with the release of Like a Dragon: Infinite Wealth, suggests Game Pass is evolving beyond just a game library into a cultural curator for Japanese titles and their beloved protagonists.
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- Like a Dragon
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- Like a Dragon: Infinite Wealth
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- Video Game Marketing
- Xbox Game Pass
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