Xbox Game Pass reportedly boasts around 30m subscribers
Xbox Game Pass reportedly has around 30 million subscribers, a figure below Microsoft's 2026 projection of 77 million users. New CEO Asha Sharma acknowledged that while the service and multi-platform strategy have provided value, growth has not met expectations, leading to recent staff cuts and a strategic reset for Xbox. The service has seen fluctuations in subscriber numbers previously, with a price increase in 2025 followed by a reduction that reportedly improved acquisition and retention.
- Entities
- Company: Microsoft
- Game: Game Pass
- Person: Sarah Bond
- Company: Activision Blizzard
- Company: Xbox
- Topic: Subscription Services
- Person: Asha Sharma
This article was reported and published by gamesindustry.biz. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.