Xbox Game Pass subscriber numbers dropped by four million after price hike
Xbox Game Pass has reportedly lost four million subscribers over the past two years, falling to 30 million. This decline is largely attributed to a significant price increase implemented last year for Xbox Game Pass Ultimate. Microsoft's initial goal was to reach 77 million subscribers by fiscal year 2027, a target that now appears unlikely to be met.
- Entities
- Company: Microsoft
- Platform: Xbox
- Topic: Subscription Service
- Company: Activision Blizzard
- Topic: Price Hikes
- Person: Asha Sharma
- Game: Xbox Game Pass Ultimate
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