Xbox gets a new logo, a new mission, and reports of more changes to come
Xbox has unveiled a new translucent logo and the slogan "We are Xbox" as part of a significant brand overhaul led by new CEO Asha Sharma. Reports indicate potential collaborations with Discord, a rebranding of Microsoft Gaming back to Xbox, and a re-evaluation of game exclusivity and release windows. The company also aims to expand into China and is reportedly offering voluntary buyouts to up to 7% of its US employees.
The Sixth Axis
- Entities
- Microsoft
- Brand Strategy
- Video Game Subscriptions
- Exclusivity
- Xbox
- Workforce Reduction
- PlayStation 5
- Amy Coleman
- Discord
- Asha Sharma
Original source
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