Xbox gets a new logo, a new mission, and reports of more changes to come
Xbox has unveiled a new translucent logo and the slogan "We are Xbox" as part of a significant brand overhaul led by new CEO Asha Sharma. Reports indicate potential collaborations with Discord, a rebranding of Microsoft Gaming back to Xbox, and a re-evaluation of game exclusivity and release windows. The company also aims to expand into China and is reportedly offering voluntary buyouts to up to 7% of its US employees.
- Entities
- Company: Microsoft
- Topic: Brand Strategy
- Topic: Video Game Subscriptions
- Topic: Exclusivity
- Company: Xbox
- Topic: Workforce Reduction
- Platform: PlayStation 5
- Person: Amy Coleman
- Company: Discord
- Person: Asha Sharma
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