Xbox has changed its name and backtracked on Game Pass prices, but is it too little too late?
Xbox has reverted its branding to its original name and rolled back recent Game Pass Ultimate price increases, though day-one Call of Duty releases are now excluded. New CEO Asha Sharma aims to re-center the company on its console identity after a period of perceived dilution and unpopular decisions under the previous Microsoft Gaming structure.
- Entities
- Company: Microsoft
- Game: Fable Anniversary
- Company: Activision Blizzard
- Company: Xbox
- Person: Matt Booty
- Topic: Console Wars
- Topic: Subscription Services
- Platform: PlayStation 5
- Platform: Xbox Series X
- Company: Microsoft Gaming
- Game: Call of Duty
- Person: Asha Sharma
- Topic: Branding
- Person: Phil Spencer
- Topic: Game Pass
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