Xbox Has Seemingly Rebranded to XBOX (Seriously)
Microsoft Gaming has seemingly rebranded to XBOX, adopting an all-caps version of its name following a Twitter poll. This change, spearheaded by CEO Asha Sharma, follows other recent updates including a new logo, console start-up animation, and adjustments to Game Pass pricing. The article notes that time will tell if this rebranding will be a lasting change.
- Entities
- Company: CoreAI
- Company: Phil Spencer
- Platform: Xbox
- Person: Jason Ronald
- Person: Roanne Sones
- Company: Xbox
- Company: Microsoft Gaming
- Game: Call of Duty
- Person: Asha Sharma
- Topic: Branding
- Person: Kevin Gammill
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