Xbox Has Seemingly Rebranded to XBOX (Seriously)
Microsoft Gaming has seemingly rebranded to XBOX, adopting an all-caps version of its name following a Twitter poll. This change, spearheaded by CEO Asha Sharma, follows other recent updates including a new logo, console start-up animation, and adjustments to Game Pass pricing. The article notes that time will tell if this rebranding will be a lasting change.
Gaming Bolt
- Entities
- CoreAI
- Phil Spencer
- Xbox
- Jason Ronald
- Roanne Sones
- Xbox
- Microsoft Gaming
- Call of Duty
- Asha Sharma
- Branding
- Kevin Gammill
Original source
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