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Xbox Has Seemingly Rebranded to XBOX (Seriously)Microsoft Gaming has seemingly rebranded to XBOX, adopting an all-caps version of its name following a Twitter poll. This change, spearheaded by CEO Asha Sharma, follows other recent updates including a new logo, console start-up animation, and adjustments to Game Pass pricing. The article notes that time will tell if this rebranding will be a lasting change.
New Xbox CEO replaces 24-year Microsoft employees with former CoreAI, Meta, Instacart execs to "evolve how we…New Xbox CEO Asha Sharma is implementing a significant leadership restructuring, bringing in former colleagues from Instacart, Meta, and Microsoft's CoreAI. This move follows a 33% decline in quarterly Xbox hardware sales, with veteran Microsoft employees Kevin Gammill and Roanne Sones departing. Sharma aims to "evolve how we work and how we are organized across our platform" to build a more affordable, personal, and open ecosystem.
Phil Spencer retiring from Xbox, will be replaced by CoreAI bossMicrosoft Gaming CEO Phil Spencer is retiring after 38 years with the company, with CoreAI president Asha Sharma set to take over his role. Sarah Bond is also resigning, while Matt Booty has been promoted to chief content officer. Sharma emphasized a commitment to "great games" and "the future of play," vowing to avoid "soulless AI slop" and focus on human-crafted experiences.