Xbox Is Putting Ads Before Games, And It Feels Gross
Xbox is testing an ad-supported model for cloud gaming where players can watch ads before playing owned games for an hour. While optional and intended to add value, the author argues this move crosses a line for the industry, potentially leading to more intrusive advertising and broken promises from Microsoft.
- Entities
- Company: Xbox Game Studios
- Company: Microsoft
- Platform: Xbox
- Game: Halo
- Topic: Advertising
- Game: Fortnite
- Topic: Game Subscription Services
- Topic: Cloud Gaming
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