Xbox Is Rebranding Itself, Sort Of
Xbox, under CEO Asha Sharma, has seemingly rebranded its social media accounts to all caps "XBOX," mirroring the original console's naming convention. This change follows a fan poll and may be an effort to evoke nostalgia amidst recent hardware and game sales declines. The company is also adjusting its Game Pass strategy, with Call of Duty titles no longer receiving day-one access.
- Entities
- Company: Microsoft
- Platform: Nintendo Switch
- Company: Xbox
- Topic: Hardware Sales
- Platform: PlayStation 5
- Game: Call of Duty
- Person: Asha Sharma
- Topic: Branding
- Person: Phil Spencer
- Topic: Game Pass
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