Xbox is testing ads on streaming video games you already own
Xbox is testing advertisements within its cloud streaming service for owned games, offering hour-long sessions with ads before gameplay begins. This initiative aims to potentially lower access costs for players, though similar attempts by other companies like EA have faced significant backlash. Microsoft is also reportedly planning to increase the price of Xbox consoles.
- Entities
- Company: Microsoft
- Platform: Xbox
- Topic: Cloud Streaming
- Company: EA
- Game: Halo: Campaign Evolve
- Topic: Advertising
- Game: EA Sports FC 26
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