Escapist Magazine
Published
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Xbox isn’t dying (at least not yet): Microsoft Gaming has a plan for the struggling console
Microsoft Gaming CEO Asha Sharma is implementing a new strategy to revitalize the struggling Xbox brand, shifting focus back to console exclusives and PC-inspired features. This includes a commitment to first-party development from studios like Bethesda and Activision Blizzard, and potentially integrating PC storefronts like Steam onto the console.
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