Xbox isn’t dying (at least not yet): Microsoft Gaming has a plan for the struggling console
Microsoft Gaming CEO Asha Sharma is implementing a new strategy to revitalize the struggling Xbox brand, shifting focus back to console exclusives and PC-inspired features. This includes a commitment to first-party development from studios like Bethesda and Activision Blizzard, and potentially integrating PC storefronts like Steam onto the console.
- Entities
- Company: Xbox Game Studios
- Company: Microsoft
- Company: Sony
- Company: Activision
- Platform: Xbox
- Company: Bethesda
- Person: Matt Booty
- Person: Asha Sharma
- Topic: PC Gaming
- Topic: First-Party Development
- Topic: Console Gaming
- Topic: Cloud Gaming
This article was reported and published by escapistmagazine.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.