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Xbox leaders lay out new priorities for the company's future, and promise 'flexible pricing' and a focus on 'daily active players' by prioritizing 'hardware, content, experience, and services'

Xbox leaders Asha Sharma and Matt Booty have outlined new priorities focusing on 'daily active players' and a shift back to the 'Xbox' brand name. The company plans to offer 'flexible pricing' for its services and reevaluate its approach to exclusivity, windowing, and AI. This strategic shift aims to build a global platform connecting players and creators, with a strong emphasis on hardware, content, experience, and services.

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