Xbox Makes Comeback Play, Drops Microsoft Gaming Rebrand Under New Chief | HappyGamer
Microsoft has reinstated the Xbox name for its gaming division, abandoning the 'Microsoft Gaming' rebrand. New Xbox chief Asha Sharma announced the decision, emphasizing that 'Xbox needs to be our identity.' The move includes updating logos across all console generations. Sharma is also reportedly re-evaluating the company's exclusive games strategy and windowed releases.
- Entities
- Platform: Steam Deck
- Company: Microsoft
- Platform: Xbox
- Topic: Gaming Industry
- Topic: Hardware
- Company: Xbox
- Platform: Xbox Series X
- Platform: Xbox Series S
- Platform: Xbox One
- Person: Asha Sharma
- Topic: Branding
- Person: Tom Warren
- Platform: PlayStation 6
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