Xbox plans to interrupt video games with ads according to new patent
A newly published Microsoft patent suggests Xbox is considering implementing ad breaks directly into video games, potentially for a cheaper tier of Xbox Game Pass. While the patent aims to avoid interrupting gameplay during critical moments, the prospect of ads within paid games is expected to be highly controversial.
- Entities
- Company: Microsoft
- Platform: Xbox
- Person: Hideo Kojima
- Topic: Advertising
- Game: Forza Motorsport 7
- Topic: Game Pass
- Topic: Cloud Gaming
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