Xbox 're-evaluating' exclusivity and AI use as it teases Project Helix
Xbox CEO Asha Sharma has outlined a new direction for the brand, emphasizing flexible pricing, a stronger PC presence, and a re-evaluation of game exclusivity. The company is also focusing on daily active players and expanding into new markets, while its next console, codenamed Project Helix, will serve as a foundation for a cloud-integrated experience. Microsoft is also reportedly preparing for potential layoffs.
- Entities
- Game: Minecraft
- Company: Microsoft
- Topic: Video Game Exclusivity
- Topic: Artificial Intelligence
- Topic: Pricing Strategy
- Company: Xbox
- Person: Matt Booty
- Platform: Xbox Series X
- Platform: PC
- Game: The Elder Scrolls Online
- Person: Asha Sharma
- Topic: Cloud Gaming
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