Xbox 're-evaluating' exclusivity and AI use as it teases Project Helix
Xbox CEO Asha Sharma has outlined a new direction for the brand, emphasizing flexible pricing, a stronger PC presence, and a re-evaluation of game exclusivity. The company is also focusing on daily active players and expanding into new markets, while its next console, codenamed Project Helix, will serve as a foundation for a cloud-integrated experience. Microsoft is also reportedly preparing for potential layoffs.
Metro UK
- Entities
- Minecraft
- Microsoft
- Video Game Exclusivity
- Artificial Intelligence
- Pricing Strategy
- Xbox
- Matt Booty
- Xbox Series X
- PC
- The Elder Scrolls Online
- Asha Sharma
- Cloud Gaming
Original source
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