Xbox rolls out ad-supported game streaming test for its insider programs, as hardware supply and affordability crisis rages on
Microsoft's Xbox is testing an ad-supported game streaming service for its Insider program, allowing users to play select games for free for one hour with ads before sessions. This initiative aims to improve game accessibility for players with less powerful or unavailable hardware, especially amidst ongoing hardware supply and affordability issues exacerbated by the generative AI boom. The company emphasizes that this is an optional feature designed to lower access costs and expand player bases, though the implementation of external advertising at the start of gameplay sessions is a notable departure from traditional in-game ads.
- Entities
- Electronic Arts
- Microsoft
- Xbox Cloud Gaming
- Xbox
- Advertising
- Game Streaming
- Hardware Affordability
- Xbox Series X
- Xbox One
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