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Xbox Starts Testing Ad-Supported Cloud Streaming Tier Through Insider Program

Xbox has begun testing a new ad-supported tier for its cloud streaming service exclusively for Xbox Insiders. This tier will feature session limits and display ads before gameplay begins, but will not include a built-in game library and is separate from Game Pass. The company emphasizes that this optional service aims to lower access costs and expand player audiences, with ads designed to be non-intrusive and relevant to the player.

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