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Xbox to focus on "efficiency and affordability alongside performance" for next-gen console amid rising hardware costs and innovations in AI

Xbox is prioritizing efficiency and affordability alongside performance for its next-generation console, acknowledging rising hardware costs and advancements in AI. Xbox boss Asha Sharma stated that the industry needs to innovate in affordability and efficiency to provide players with more choices. Sharma also discussed the company's stance on AI, emphasizing a commitment to human-crafted games and avoiding 'soulless AI slop'.

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