Xbox's new chief strategy officer is still a big believer in in-game ads
Matthew Ball, the new chief strategy officer for Xbox, believes in-game advertising will become more prevalent in PC and console games as a vital revenue stream. He argues that rising development and hardware costs necessitate new monetization strategies to keep games affordable for consumers and ensure industry growth, drawing parallels to the success of ad-supported tiers in streaming services.
- Entities
- Topic: Monetization
- Topic: Game Development Costs
- Person: Matthew Ball
- Topic: In-Game Advertising
- Company: Xbox
- Platform: Xbox Series X
- Platform: PC
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