XBOX’s New CSO Wants to Revive “Storied Franchises” and Strengthen “The Console Business”
Matthew Ball, Xbox's new Chief Strategy Officer, aims to revive the brand's glory days by focusing on reviving storied franchises and strengthening the console business. He believes consoles remain important and durable despite rising costs, and is implementing changes like the Player Voice feature.
- Entities
- Topic: Console Business
- Person: Matthew Ball
- Company: Xbox
- Platform: Xbox Series X
- Platform: Xbox Series S
- Topic: Franchise Revivals
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