Xbox’s “This Is an Xbox” Campaign Vanishes From the Web
Microsoft has quietly removed its "This is an Xbox" marketing campaign from February 2024, with associated web pages now showing 404 errors. This move follows the appointment of Asha Sharma as the new CEO of Xbox, who has defended her focus on strengthening the platform. The campaign's removal comes as Xbox shifts focus towards future hardware like Project Helix and the continued availability of former exclusives such as Forza Horizon 5 on competing platforms like the PlayStation 5.
- Entities
- Company: Microsoft
- Platform: Xbox
- Topic: Platform Exclusivity
- Topic: Marketing
- Person: Sarah Bond
- Platform: PlayStation 5
- Game: Forza Horizon 5
- Person: Asha Sharma
- Person: Phil Spencer
- Topic: Console Hardware
This article was reported and published by cgmagonline.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.