Your next Xbox could come in Asus and MSI flavors, but Microsoft has confirmed an in-house Project Helix
Rumors suggest that Asus and MSI may produce third-party versions of Microsoft's next-generation Xbox, codenamed Project Helix, utilizing the same custom AMD chipset. While Microsoft has confirmed it will release its own first-party version of the console, the potential for third-party involvement blurs the lines between PC and console gaming, similar to Valve's Steam Machine.
Retro Gamer
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