Connected Rewards
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Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising
Mistplay has launched the Mistplay Audience Network, a unified rewarded advertising platform integrating its acquisitions of Connected Rewards and MyChips. This expansion aims to increase the scale and reach of rewarded advertising across mobile apps, offering advertisers access to new audiences and publishers enhanced engagement and revenue through rewarded gameplay and in-app activities.
Mistplay Completes Acquisition of Connected Rewards, Expanding Its Rewarded Loyalty Platform
Mistplay has finalized its acquisition of Connected Rewards from Mobivity Holdings Corp., integrating it into Mistplay's LoyaltyPlay platform. This move expands Mistplay's ability to foster brand loyalty by connecting in-game engagement with real-world rewards and commerce. Both companies' leaders expressed enthusiasm for the potential to drive deeper customer relationships and measurable growth through this unified loyalty solution.