Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising
Mistplay has launched the Mistplay Audience Network, a unified rewarded advertising platform integrating its acquisitions of Connected Rewards and MyChips. This expansion aims to increase the scale and reach of rewarded advertising across mobile apps, offering advertisers access to new audiences and publishers enhanced engagement and revenue through rewarded gameplay and in-app activities.
- Entities
- Person: Aaron Thandi
- Company: Connected Rewards
- Topic: Loyalty Programs
- Topic: Mobile Gaming
- Company: Mobivity
- Company: MyChips
- Company: MAF
- Topic: Rewarded Advertising
- Person: Tricia Han
- Company: Mistplay
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