Electronic Arts
Electronic Arts business and news from across the web.
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EA’s New Owners May Be Considering An Even Bigger Gaming Empire
Saudi Arabia's Public Investment Fund (PIF) has become the majority shareholder of Electronic Arts and is reportedly considering merging it with Savvy Games Group, another PIF-owned entity. This potential consolidation, which could also involve Moonton, Scopely, and SNK, aims to improve coordination among the PIF's gaming assets. However, the move faces regulatory scrutiny due to the vast number of major franchises that would fall under one umbrella, and employees fear significant cost-cutting measures, including layoffs and studio closures, may be implemented.
EA Sports confirms it used generative AI voice tech for commentary in NHL 27
Electronic Arts has confirmed the use of generative AI voice technology to expand commentary lines for John Buccigross and Darren Pang in NHL 27, with their consent. This admission follows criticism of the game's shoddy and low-energy commentary, which has been cited as a low point in reviews and contributed to the game's mediocre Metacritic score.
Battlefield 6 codes (September 2026) for Playercard Titles, cosmetics, and more
New codes for Battlefield 6 have been released, offering cosmetic items such as Playercard Titles, an Attack Helicopter skin, and a Uniform Patch. These rewards are also available in the free-to-play Battlefield Redsec. The article provides a list of active codes and instructions on how to redeem them on the official EA website.
Pokémon Go and EA FC could be "under one roof", as EA and Saudi-owned Savvy Games Group reportedly considering merger
Saudi Arabia's Public Investment Fund (PIF) is reportedly considering merging Electronic Arts (EA) with its subsidiary Savvy Games Group to improve asset coordination. This potential merger follows EA's recent $55 billion acquisition by the PIF. Savvy Games Group already owns companies like Scopely and ESL, and has partial stakes in Capcom and Nintendo.
Next Week on XBOX: New Games for September 14 to 18
Microsoft has announced a slate of new games coming to Xbox Series X|S, Xbox One, PC, and Game Pass between September 14 and 18. Titles include TCG Card Shop Simulator, RuneScape: Dragonwilds, Aniimo, Train Sim World 7, and Dune: Awakening, among many others across various genres.
Saudi Arabian fund is reportedly considering merging Electronic Arts with Savvy Games group
Saudi Arabia's Public Investment Fund (PIF) is reportedly considering merging Electronic Arts with its Savvy Games Group to improve coordination between its assets. This potential merger, which is not finalized and awaits the completion of Moonton acquisition, could significantly boost EA's mobile gaming efforts. The article expresses concern over the PIF's growing influence in the gaming industry, citing past deals and their ripple effects.
Dragon Age Origins is a broken mess. Thankfully, six devs are trying to change that
Dragon Age: Origins, a beloved fantasy RPG, suffers from significant performance issues on PC, making it difficult for new players to enjoy. A dedicated team of six developers is working to decompile its source code for modernization and improved modding support, aiming for a community-managed release without direct profit motive.
EA's Saudi Arabian owners are reportedly considering forming an ubermegacorp by merging them with Savvy Games
Following the Saudi Arabian Public Investment Fund's $55 billion takeover of Electronic Arts, the PIF is reportedly considering merging EA with its existing firm, Savvy Games Group. This potential 'ubermegacorp' aims to better coordinate the PIF's gaming investments, though no decision has been made. Concerns exist regarding potential layoffs and the influence of the Saudi government's human rights record on creative decisions.
Saudi Arabia's PIF reportedly considering to combine EA with Savvy Games Group
Saudi Arabia's Public Investment Fund (PIF) is reportedly considering merging Electronic Arts (EA) with its subsidiary, Savvy Games Group, to improve coordination between its assets. This potential merger is unlikely to proceed until Savvy completes its $6 billion acquisition of Moonton. EA's acquisition by the PIF was finalized last month, with assurances that creative control and player-first values would remain intact.
Saudi Arabia investors are considering merging EA with Savvy Games
Saudi Arabia's Public Investment Fund is reportedly considering merging Electronic Arts with Savvy Games, following its recent acquisition of EA. This potential merger is unlikely to proceed until Savvy Games completes its $6 billion acquisition of Moonton. If realized, the merger would bring together titles like Battlefield, Pokemon Go, and Apex Legends under a single entity.
EA Sports FC 27 Soundtrack Released on Spotify, Includes 120 Tracks
Electronic Arts has released the official soundtrack for EA Sports FC 27 on Spotify, featuring 120 tracks from 36 countries. The soundtrack includes artists like Barry Can't Swim, Little Simz, and The Strokes, aiming to offer diverse musical tastes ahead of the game's global release on September 25th. This release follows recent news about gameplay improvements and PC enhancements for the title.
EA’s New Owners Are Considering Merger With Savvy Games – Rumor
Following its acquisition by Saudi Arabia's Public Investment Fund, Affinity Partners, and Silver Lake, Electronic Arts' new owners are reportedly considering a merger with Savvy Games. This potential consolidation aims to better capitalize on global gaming franchises like Madden NFL and Pokémon Go. While no final decision has been made, the merger is part of Saudi Arabia's Vision 2030 economic diversification plan.
Ubisoft is 'testing' making its games far less annoying to launch on Steam
Ubisoft is testing a new method to launch its games on Steam without requiring the separate Ubisoft Connect desktop application. This change, starting with Prince of Persia: The Lost Crown, aims to streamline the player experience, though a Ubisoft Connect account will likely still be necessary for features like cross-progression. The publisher plans to roll out this improved integration to other titles in the future, addressing long-standing player frustrations with multi-launcher requirements.
Electronic Arts admits to using AI voices in NHL 27: 'This process allows us to bring more variety to the…
Electronic Arts has confirmed the use of AI voice technology in NHL 27, stating it will increase variety and allow for quicker reactions to game changes. This follows reports from sportscaster John Buccigross, whose voice was used as an example. EA emphasized that the AI implementation was done with the full consent and collaboration of Buccigross and Darren Pang.
Saudi Arabia reportedly looking at merging Electronic Arts with Savvy Games Group
Saudi Arabia's Public Investment Fund (PIF) is reportedly considering merging Electronic Arts with its other gaming subsidiary, Savvy Games Group. This potential merger, which would consolidate significant gaming assets under one umbrella, is said to be contingent on the PIF's acquisition of Moonton and would likely face regulatory scrutiny. The move could also lead to cost-saving measures, including layoffs at Electronic Arts, which recently incurred substantial debt from the PIF's acquisition.
Potential EA and Savvy Merger Would Create Gaming Giant
Saudi Arabia's Public Investment Fund (PIF) is reportedly exploring a merger between Electronic Arts and Savvy Games Group to create a major player in the global gaming industry. The potential deal aims to consolidate PIF's investments and improve coordination, though no final decision has been made and regulatory hurdles are anticipated. This move would combine EA's console and PC presence with Savvy's mobile gaming operations and could serve as a vehicle for future acquisitions.
EA May Be Merged With Savvy To Create Saudi Mega-Corporation, Report Claims
Reports suggest that Saudi Arabia's Public Investment Fund, which acquired Electronic Arts for $55 billion, is considering a merger with Savvy. This potential move aims to create a significant new entity within the gaming industry.
A month after buying EA, Saudi Arabia is reportedly looking to merge EA into a new mega-corporation
Saudi Arabia's Public Investment Fund, which recently took Electronic Arts private, is reportedly considering merging EA into a new mega-corporation alongside Savvy Games. This potential move, aimed at consolidating the country's gaming strategy, could also involve acquisitions like Moonton and would likely face significant antitrust scrutiny.
Free Play Days – EA Sports Madden NFL 27, Borderlands 4, F1 25 2026 Season Edition, Dustborn, and More
Xbox Game Pass Ultimate, Premium, and Essential members can play Borderlands 4, F1 25: 2026 Season Edition, Surviving Mars: Relaunched, and CarX Drift Racing Online for free from September 10-13. Dustborn will have a two-hour trial during the same period. EA Sports Madden NFL 27 is also available as a free trial for all Xbox members.
The world’s crying out for a game that’s actually fun to play – SSX was the PS2 launch game that made snowboarding feel like the future that never arrived
The original SSX on PlayStation 2 is celebrated as a groundbreaking launch title that perfectly blended technology, design, and timing to create a uniquely fun snowboarding experience. Its innovative mechanics, such as the boost meter fueled by tricks, and its dynamic soundtrack set it apart, establishing the EA Sports BIG brand and influencing subsequent titles like SSX Tricky and SSX 3.
