FirstLook
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FirstLook launches creator-first platform Creators.gg with launch partners IO Interactive and Brain Jar Games
FirstLook has launched Creators.gg, a new platform designed to connect game studios with content creators of all sizes, rewarding performance over follower count. The platform offers creators early access to playtests and unreleased content, with launch partners including IO Interactive and Brain Jar Games. CEO Eden Chen stated the goal is to build rewarding relationships and ensure fair compensation for creators' engagement.
FIRSTLOOK UNVEILS AGENT FOR GAME MARKETING
FirstLook has launched 'FirstLook Agent,' an AI-powered marketing system designed for the gaming industry. This new tool allows game studios to analyze player feedback, identify trends, and deploy targeted marketing campaigns in real-time using natural language prompts. Several leading companies, including Team17 and Remedy Entertainment, are already using FirstLook's platform.
TEAM17 PARTNERS WITH FIRSTLOOK AS EXCLUSIVE PLAYTESTING PLATFORM
Publisher Team17 has partnered with FirstLook, adopting it as its exclusive platform for playtesting and gathering player feedback across its game portfolio. This collaboration aims to enhance game development by providing structured player insights and refining gameplay experiences. The partnership will support upcoming titles, including Hell Let Loose: Vietnam, ensuring a unified approach to player engagement throughout the development lifecycle.
