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FirstLook launches creator-first platform Creators.gg with launch partners IO Interactive and Brain Jar Games

FirstLook has launched Creators.gg, a new platform designed to connect game studios with content creators of all sizes, rewarding performance over follower count. The platform offers creators early access to playtests and unreleased content, with launch partners including IO Interactive and Brain Jar Games. CEO Eden Chen stated the goal is to build rewarding relationships and ensure fair compensation for creators' engagement.

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