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Nintendo Everything

Nintendo pre-order updates – July 26, 2026 – LEGO Donkey Kong arcade, Hasbro Zelda toys, more

This article provides a comprehensive list of video game and merchandise pre-order updates for the week of July 26, 2026, across various retailers in the United States, Canada, and the UK. It details upcoming releases for the Nintendo Switch and Nintendo Switch 2, including games like Elden Ring, Metal Gear Solid: Master Collection Vol. 2, and Xenoblade Chronicles 2, as well as amiibo and Hasbro Zelda toys.

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Retro Gamer

Where to buy Hasbro Legend of Zelda action figures, which are selling out fast

Hasbro's newly revealed Legend of Zelda action figures are experiencing rapid sell-outs, with Link being particularly difficult to purchase. Availability varies by region, with US customers finding Princess Zelda and Ganondorf on Amazon, while Link is available at Walmart. In the UK, Amazon is the primary retailer for all three characters as Hasbro Pulse has sold out.

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IGN

Hasbro Reveals Epic Lineup of Street Fighter Figures Based on the New Movie | Comic Con 2026

Hasbro revealed its first line of Street Fighter action figures at Comic-Con, inspired by the upcoming movie reboot. The announcement highlights Hasbro's continued presence at the convention and the expansion of its collectible offerings.

Gamespot

Exclusive: Hasbro’s GI Joe Lara Croft Figure Is A Tomb Raider Worth Hunting For

Hasbro has revealed an exclusive GI Joe-inspired action figure of Lara Croft from Tomb Raider, set to release in Fall 2026 for $45. The figure includes signature accessories like sidearms, a bow, and climbing axes. The announcement was made ahead of San Diego Comic-Con and also featured new figures from Transformers, Ghostbusters, and Masters of the Universe.

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Retro Gamer

Hasbro Pulse's track record with Star Wars proves it's the best fit for Legend of Zelda toys

Hasbro Pulse's acquisition of the Legend of Zelda toy license is seen as a positive development for fans, leveraging their successful track record with Star Wars and Marvel collectibles. The initial action figures based on The Legend of Zelda: Tears of the Kingdom are detailed and reasonably priced, with potential for a wide range of character and replica releases.

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Eurogamer

After its Baldur's Gate 3-era splurge, Hasbro is scaling back its gaming ambitions following $56m loss, but Warlock and Mass Effect-like Exodus are safe

Hasbro is scaling back its video game ambitions following a $56 million write-down, leading to project cancellations and layoffs. CEO Chris Cocks confirmed that existing projects like the sci-fi RPG Exodus and Warlock: Dungeons and Dragons remain on track for a 2027 release. The company is shifting focus to major owned franchises and high-conviction titles, citing successes like Baldur's Gate 3 and Magic: The Gathering Arena.

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Escapist Magazine

Hasbro reveals first The Legend of Zelda action figures, and Ganondorf is an absolute unit

Hasbro has revealed its first The Legend of Zelda action figures, inspired by The Legend of Zelda: Tears of the Kingdom, including Link, Princess Zelda, and Ganondorf. These figures are the initial products from a new multi-year licensing partnership with Nintendo, with a broader range of toys planned for 2027. The figures were showcased at San Diego Comic-Con 2026, with the Link and Ganondorf figures already listed as sold out.

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Shack News

Evening Reading - July 22, 2026

This edition of Shacknews Evening Reading covers various gaming and entertainment news. Highlights include reviews for Final Fantasy X/X-2 on Switch and Avatar Legends: The Fighting Game, Victor Wembanyama as the NBA 2K27 cover star, and Xbox backwards compatibility on PC. Business news includes earnings reports from Tesla, Google, and SpaceX, alongside updates on BlizzCon 2026 digital bundles and the reopening of the Cinerama Dome.

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My Nintendo News

Nintendo and Hasbro unveil Zelda figures

Nintendo and Hasbro have unveiled The Legend of Zelda-themed figures set to release next year, coinciding with a film of the same name. The first wave of figures has been revealed, though pricing details are still pending.

Games Industry

Hasbro records $56m write-down and cancels "several games" scheduled for 2028 and beyond

Hasbro has recorded a $56 million write-down and canceled several video games planned for release in 2028 and beyond. CEO Chris Cocks stated the company is refocusing its digital investments on franchises with the clearest upside and where Hasbro has the strongest position, prioritizing trading card games and role-playing games, and seeking suitable partners.

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Gamespot

Hasbro’s The Legend Of Zelda Figures Have Been Revealed, And They Look Pretty Great

Hasbro has revealed new collectible figures based on The Legend of Zelda: Tears of the Kingdom, featuring Link, Zelda, and Ganondorf. These figures are available for pre-order starting July 22. The article also mentions an upcoming remake of The Legend of Zelda: Ocarina of Time for Nintendo Switch and a live-action The Legend of Zelda movie set for release in 2027.

Nintendo Everything

Hasbro reveals The Legend of Zelda: Heroes of Hyrule toys

Hasbro has revealed its new "Heroes of Hyrule" action figure line based on The Legend of Zelda: Tears of the Kingdom. The figures, including Link, Zelda, and Ganondorf, will feature detailed articulation and accessories, with prices ranging from $27.99 to $42.99. Pre-orders begin July 22, with a Spring 2027 release window.

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Retro Gamer

Hasbro reveals first Legend of Zelda action figures

Hasbro has revealed its first line of Legend of Zelda action figures, inspired by The Legend of Zelda: Tears of the Kingdom, during San Diego Comic Con 2026. The initial wave will include figures of Link, Ganondorf, and Princess Zelda, produced by Hasbro Pulse and featuring multiple points of articulation. Hasbro holds a broad license for the series, suggesting potential for future replicas like the Master Sword or Majora's Mask.

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IGN

Hasbro's The Legend of Zelda Figures Have Been Revealed, and They Look Amazing | Comic Con 2026

Hasbro has revealed its first wave of The Legend of Zelda: Heroes of Hyrule figures at Comic-Con. The company provided an exclusive first look at three new figures based on the popular game franchise.

Gamedeveloper.com

Hasbro records $56M write down after scrapping 'several' video games

Hasbro reported a $56 million non-cash write down after cancelling several video games planned for 2028 and beyond. CEO Chris Cocks stated the decision reflects a new digital strategy focusing on key franchises like Dungeons & Dragons and Magic: The Gathering, with an emphasis on cost discipline and owned platforms. The company expects its total digital spend to decrease annually by at least 25 percent by 2028.

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Retro Gamer

I think I know what the first Hasbro Legend of Zelda action figures will be thanks to this tease

Hasbro has teased its first Legend of Zelda action figures, featuring miniature versions of the Master Sword and Hylian Shield. The design of the Hylian Shield suggests the initial wave of toys will be based on The Legend of Zelda: Skyward Sword, The Legend of Zelda: Breath of the Wild, or The Legend of Zelda: Tears of the Kingdom. The article speculates that Breath of the Wild or Tears of the Kingdom are the most likely candidates due to their popularity.

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My Nintendo News

Hasbro posts teaser of the Zelda action figures

Toy manufacturer Hasbro has teased an upcoming range of action figures based on Nintendo's The Legend of Zelda franchise. The partnership between Hasbro and Nintendo was announced last week, with the figures expected to be revealed soon.

Rock Paper Shotgun

Baldur's Gate series overlords Hasbro take $56 million hit after cancelling several games due out in "2028 and beyond", with Exodus and Warlock unaffected

Hasbro has announced a $56 million impairment due to the cancellation of several games planned for release in 2028 and beyond. While specific titles were not named, the company stated its confidence in its digital games portfolio, with releases like Exodus and Warlock: Dungeons & Dragons still on track for 2027. Hasbro is refocusing its strategy on fewer, high-potential projects and partnerships.

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Gaming Bolt

Hasbro Writes Down $56 Million After Cancelling Several Games

Hasbro has recorded a $56 million write-down due to the cancellation of several video game projects planned for release in 2028 and beyond. CEO Chris Cocks stated this move is part of a refocused digital strategy prioritizing franchises like Magic: The Gathering and Dungeons & Dragons, and successful mobile titles like Monopoly Go!. While Exodus and Warlock: Dungeons & Dragons remain in development for PC, PlayStation 5, and Xbox Series X/S, other projects, including one from Giant Skull, have been cancelled.

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PC Gamer

Hasbro takes $56 million hit over multiple game cancellations, but it's still talking about how Baldur's Gate…

Hasbro reported a $56 million non-cash impairment due to the cancellation of several video games slated for release in 2028 and beyond. The company is refocusing its digital investment on key franchises like Magic: The Gathering and Dungeons & Dragons, aiming to reduce overall digital spend by 25% annually by 2028.

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