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Hasbro

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Games IndustryNegative

Hasbro records $56m write-down and cancels "several games" scheduled for 2028 and beyond

Hasbro has recorded a $56 million write-down and canceled several video games planned for release in 2028 and beyond. CEO Chris Cocks stated the company is refocusing its digital investments on franchises with the clearest upside and where Hasbro has the strongest position, prioritizing trading card games and role-playing games, and seeking suitable partners.

GamespotVery positive

Hasbro’s The Legend Of Zelda Figures Have Been Revealed, And They Look Pretty Great

Hasbro has revealed new collectible figures based on The Legend of Zelda: Tears of the Kingdom, featuring Link, Zelda, and Ganondorf. These figures are available for pre-order starting July 22. The article also mentions an upcoming remake of The Legend of Zelda: Ocarina of Time for Nintendo Switch and a live-action The Legend of Zelda movie set for release in 2027.

Nintendo EverythingPositive

Hasbro reveals The Legend of Zelda: Heroes of Hyrule toys

Hasbro has revealed its new "Heroes of Hyrule" action figure line based on The Legend of Zelda: Tears of the Kingdom. The figures, including Link, Zelda, and Ganondorf, will feature detailed articulation and accessories, with prices ranging from $27.99 to $42.99. Pre-orders begin July 22, with a Spring 2027 release window.

Retro GamerVery positive

Hasbro reveals first Legend of Zelda action figures

Hasbro has revealed its first line of Legend of Zelda action figures, inspired by The Legend of Zelda: Tears of the Kingdom, during San Diego Comic Con 2026. The initial wave will include figures of Link, Ganondorf, and Princess Zelda, produced by Hasbro Pulse and featuring multiple points of articulation. Hasbro holds a broad license for the series, suggesting potential for future replicas like the Master Sword or Majora's Mask.

IGNVery positive

Hasbro's The Legend of Zelda Figures Have Been Revealed, and They Look Amazing | Comic Con 2026

Hasbro has revealed its first wave of The Legend of Zelda: Heroes of Hyrule figures at Comic-Con. The company provided an exclusive first look at three new figures based on the popular game franchise.

Gamedeveloper.comNeutral

Hasbro records $56M write down after scrapping 'several' video games

Hasbro reported a $56 million non-cash write down after cancelling several video games planned for 2028 and beyond. CEO Chris Cocks stated the decision reflects a new digital strategy focusing on key franchises like Dungeons & Dragons and Magic: The Gathering, with an emphasis on cost discipline and owned platforms. The company expects its total digital spend to decrease annually by at least 25 percent by 2028.

Retro GamerPositive

I think I know what the first Hasbro Legend of Zelda action figures will be thanks to this tease

Hasbro has teased its first Legend of Zelda action figures, featuring miniature versions of the Master Sword and Hylian Shield. The design of the Hylian Shield suggests the initial wave of toys will be based on The Legend of Zelda: Skyward Sword, The Legend of Zelda: Breath of the Wild, or The Legend of Zelda: Tears of the Kingdom. The article speculates that Breath of the Wild or Tears of the Kingdom are the most likely candidates due to their popularity.

My Nintendo NewsPositive

Hasbro posts teaser of the Zelda action figures

Toy manufacturer Hasbro has teased an upcoming range of action figures based on Nintendo's The Legend of Zelda franchise. The partnership between Hasbro and Nintendo was announced last week, with the figures expected to be revealed soon.

Rock Paper ShotgunNegative

Baldur's Gate series overlords Hasbro take $56 million hit after cancelling several games due out in "2028 and beyond", with Exodus and Warlock unaffected

Hasbro has announced a $56 million impairment due to the cancellation of several games planned for release in 2028 and beyond. While specific titles were not named, the company stated its confidence in its digital games portfolio, with releases like Exodus and Warlock: Dungeons & Dragons still on track for 2027. Hasbro is refocusing its strategy on fewer, high-potential projects and partnerships.

Gaming BoltNeutral

Hasbro Writes Down $56 Million After Cancelling Several Games

Hasbro has recorded a $56 million write-down due to the cancellation of several video game projects planned for release in 2028 and beyond. CEO Chris Cocks stated this move is part of a refocused digital strategy prioritizing franchises like Magic: The Gathering and Dungeons & Dragons, and successful mobile titles like Monopoly Go!. While Exodus and Warlock: Dungeons & Dragons remain in development for PC, PlayStation 5, and Xbox Series X/S, other projects, including one from Giant Skull, have been cancelled.

PC GamerNegative

Hasbro takes $56 million hit over multiple game cancellations, but it's still talking about how Baldur's Gate…

Hasbro reported a $56 million non-cash impairment due to the cancellation of several video games slated for release in 2028 and beyond. The company is refocusing its digital investment on key franchises like Magic: The Gathering and Dungeons & Dragons, aiming to reduce overall digital spend by 25% annually by 2028.

GamespotNegative

Hasbro Is Betting On Fewer, Bigger Video Games After $56 Million Write-Down

Hasbro has recorded a $56 million write-down related to its video game portfolio, leading to the cancellation of several titles planned for release in 2028 and beyond. CEO Chris Cocks outlined a new strategy focusing on fewer, bigger games, prioritizing owned intellectual property like Magic and Dungeons & Dragons, and concentrating investment on high-conviction titles and partnerships. While some projects like Exodus and Warlock remain on track for 2027, others, including a Dungeons & Dragons single-player action-adventure game, have been canceled.

Retro GamerNegative

Baldur's Gate and D&D owner Hasbro is down $56 million as its strategy of canceling almost everything…

Hasbro is reporting a $56 million loss on its digital games portfolio, leading to the cancellation of several unspecified titles planned through 2028. While Baldur's Gate 3 was a success, the company's broader strategy of investing in and then canceling projects has resulted in significant financial setbacks. CEO Chris Cocks stated the company is refocusing investments on franchises with the clearest upside.

Blues NewsVery negative

Business and Finance

Hasbro's recent push into the video game market is reportedly facing significant challenges. The company's efforts in this sector are struggling, indicating potential difficulties in their strategy.

Shack NewsNeutral

Evening Reading - July 16, 2026

This edition of Shacknews Evening Reading covers various industry news, including layoffs at ZeniMax Online Studios, the Call of Duty League Championship, and NVIDIA's expansion into Japan. It also features reviews for Denshattack! and Buc-ee's, a look back at Two Point Studios' decade, and mentions of Netflix's earnings and Hasbro's deal with Nintendo for Legend of Zelda toys. The article also highlights rotoscoping in indie game development and includes a personal reflection from CEO Asif Khan.

Blues NewsNeutral

Game Crossovers and Collaborations

This article highlights various crossovers and collaborations within the gaming industry. It mentions a partnership between Call of Duty and Aston Martin for Modern Warfare 4, a Nintendo G-Shock watch by Casio, and new Hasbro toys based on Nintendo properties.

IGNPositive

The Legend of Zelda Toys on the Way from Hasbro as Live-Action Movie Looms

Nintendo has announced a new partnership with Hasbro to release The Legend of Zelda toys. These new merchandise items are slated to launch in the same year as the upcoming live-action movie adaptation of the popular game series.

My Nintendo NewsNeutral

Hasbro partners with Nintendo to produce Zelda toys starting 2027

Hasbro has announced a partnership with Nintendo to produce toys based on The Legend of Zelda franchise. The first products will be showcased at San Diego Comic Con next week, with sales beginning in 2027. This collaboration aims to bring beloved characters and items from the acclaimed game series to a new line of merchandise.

Shack NewsVery positive

Hasbro (HAS) signs deal with Nintendo (NTDOY) to make Legend of Zelda toys ahead of the film

Hasbro and Nintendo have signed a deal to produce The Legend of Zelda toys, with initial prototypes to be revealed at San Diego Comic Con in July 2026. The full toy line is expected to launch in 2027, coinciding with the release of the live-action The Legend of Zelda film. This partnership aims to capitalize on the upcoming movie's release and expand the franchise's merchandising.

GamespotPositive

Hasbro Announces Partnership With Nintendo For Zelda Toys, First Will Be Revealed Soon

Hasbro has entered into a multiyear licensing agreement with Nintendo to produce toys based on The Legend of Zelda franchise, with the first products set to launch in 2027. Initial figures will be revealed at San Diego Comic Con, potentially tied to the upcoming live-action movie. The partnership aims to combine Nintendo's storytelling with Hasbro's toy expertise.