Mattel, Inc.
Mattel, Inc. business and news from across the web.
Latest coverage
Hot Wheels Infinite Rush details vehicle classes, Rush Squad system, customization, more
Milestone and Mattel have revealed new details for Hot Wheels Infinite Rush, showcasing its four themed islands, campaign progression, and the Rush Squad system. The game will feature four distinct vehicle classes: Drifters, Speeders, Titans, and Versatiles, along with extensive customization options for stickers, liveries, wheels, and boost effects. Hot Wheels Infinite Rush is set to release on Nintendo Switch on September 7, 2026.
I already own too many dolls, but I know this upcoming Monster High Michael Myers release is going to stalk my dreams…
Mattel has announced a new Monster High Skullector doll inspired by Michael Myers from Halloween II, set to release on August 8, 2026. The doll features details like VHS high heels and a pumpkin skull motif, and will be available first to Fang Club members on August 7. Other announced dolls include Oogie Boogie and classic Universal Monsters characters.
Exciting PlayStation 5 Racing Game Sets Release Date With New Trailer
Milestone and Mattel have announced that the PlayStation 5 racing game Hot Wheels Infinite Rush will launch on September 10, 2026, for PlayStation 5, Xbox Series X|S, Nintendo Switch, ASUS ROG Ally, and PC. The game features four distinct islands with various free-roaming activities and challenges, including Daredevil challenges and Stuntman activities.
HOT WHEELS™ Infinite Rush Reveals New Trailer Showcasing Four Islands and Free-Roaming Challenges, Now Launching September 10
Milestone and Mattel have revealed a new trailer for HOT WHEELS Infinite Rush, an arcade racing game launching September 10, 2026, with Early Access starting September 7. The game features four distinct islands with free-roaming challenges, collectables, and over 150 unlockable vehicles. HOT WHEELS Infinite Rush will be available on PlayStation 5, Xbox Series X|S, Nintendo Switch, ROG XBOX Ally, and PC.
The Barbie Rewind Deluxe Edition Is Available For Preorder (And Comes With An Atari Barbie)
Mattel and Atari have announced the Barbie Rewind Deluxe Edition for Nintendo Switch, available for preorder at $60 and launching November 12. This edition includes 16 retro Barbie games released between 1991 and 2007, a never-before-released title from 1994, and an exclusive "Barbie Rewind doll" collector's item. A Standard Edition without the doll is also available for $30 on Nintendo Switch and PlayStation 5, with digital versions planned for PS4, PS5, Xbox One, Xbox Series X|S, and PC.
Levels Up this Summer with UNO Teams Mode
Mattel163 has launched UNO Teams Mode in its mobile game UNO Wonder, allowing players to engage in 2v2 battles for the first time on mobile platforms. This new mode, inspired by the physical UNO Teams gameplay, features a new battlefield arena and exclusive team cards designed for fast-paced, strategic cooperation. UNO Teams Mode is now available worldwide on the App Store and Google Play, playable both online and offline.
“UNO Wonder” Levels Up this Summer with UNO Teams Mode
Mattel163 has launched UNO Teams Mode in its mobile game UNO Wonder, introducing 2v2 gameplay for the first time. This new mode allows players to team up with friends for strategic duo battles, playable online or offline. UNO Teams Mode is now available worldwide on the App Store and Google Play.
Mattel Turns a Viral Meme into the Game MOTU Skeletor: Until Next Time!
Mattel Digital Studios has released a new mobile game titled MOTU Skeletor: Until Next Time!, inspired by a popular Skeletor meme. This endless runner allows players to control Skeletor, collecting coins and using powers while avoiding hazards and He-Man's allies. The game features seasonal content, unlockable characters from the Masters of the Universe franchise, and is available on the Google Play Store.
Barbie™ Horse Ride & Rescue Launches on Mobile
PikPok and Mattel, Inc. have launched Barbie: Horse Ride & Rescue on the App Store and Google Play, with a Steam and Nintendo Switch 2 release planned for 2027. Players can create avatars, rescue and care for horses, customize their appearance, and compete in equestrian events. The game aims to blend PikPok's equestrian game expertise with the Barbie brand for a cozy, immersive adventure.
Barbie Rewind Deluxe Edition on the Switch includes not just the game, but a genuine Barbie doll with an Atari t-shirt
Atari announced the Barbie Rewind Deluxe Edition for the Nintendo Switch, a special release that includes the game along with a genuine Barbie doll wearing an Atari t-shirt. This limited edition, numbered out of 20,000, also features a poster and offers access to classic Barbie games from various decades. The game is set to launch on November 12, the same month as Grand Theft Auto 6.
There is no Dana, there is only this absolutely incredible Skullector Ghostbusters Gozer Doll
Mattel has released a new Gozer doll as part of its Skullector line, commemorating Ghostbusters Day. The doll, inspired by the iconic villain from the 1984 film and styled with a Monster High aesthetic, is available for purchase on Mattel Creations. It features details like Gozer's signature hairdo and bodysuit, and includes miniature Zuul and Vinz Clortho figures.
Hot Wheels Infinite Rush Revealed – Open-World Racing Hits Console And PC This September
Milestone and Mattel have revealed Hot Wheels Infinite Rush, an open-world arcade racer launching on September 24th for PlayStation 5, Xbox Series X|S, Nintendo Switch, and PC. The game will feature over 150 vehicles, four explorable islands, and enhanced track builder tools with cross-platform online multiplayer.
Milestone and Mattel Announce New Racing Game Hot Wheels Infinite Rush, Launching September 24
Milestone and Mattel have announced Hot Wheels Infinite Rush, an arcade racing game set to launch on September 24 for PlayStation 5, Xbox Series X|S, Nintendo Switch, and PC. The game will feature over 150 vehicles, extensive customization options, and online multiplayer with cross-play support.
Hot Wheels Infinite Rush Announced
Mattel and Milestone have announced Hot Wheels Infinite Rush, a new arcade racing game based on the popular toy car franchise. The game is set to launch on PC and consoles.
Hot Wheels Infinite Rush Races Onto Switch 2 This September With New Open World Gameplay
Hot Wheels Infinite Rush, an open-world racing game, is set to launch on Nintendo Switch and other platforms on September 24, 2026. The game will feature four islands, over 150 collectible vehicles including Ferraris, and support for up to four-player split-screen and full cross-play multiplayer.
Hot Wheels Infinite Rush Announced, Coming to PC and Consoles on September 24th
Milestone has announced Hot Wheels Infinite Rush, an arcade-style racing game based on Mattel's toy line, set to release on PC, PlayStation 5, Xbox Series X/S, and Nintendo Switch 2 on September 24th. The game will feature an open world, over 150 vehicles at launch, full cross-play between all platforms except the Switch 2, and local split-screen multiplayer. Multiple editions will be available, including the Ultimate Edition with a Ferrari Expansion Pack and early access.
Gaming industry pioneer Don Daglow reflects on key moments of his career
Gaming industry veteran Don Daglow reflects on his five-decade career, from early mainframe experiments to pioneering MMORPGs and city-building games. He emphasizes the importance of player connection and fun over technological spectacle, drawing parallels between early interactive theater and modern game design. Daglow also shares insights on industry cycles, the risks of large budgets, and the enduring value of emotionally resonant games.
Sinopsis Masters of the Universe (2026), Misi He-Man Jaga Eternia
The live-action film Masters of the Universe, set for release on June 3, 2026, will feature Nicholas Galitzine as He-Man and Idris Elba as Duncan. The story follows Prince Adam's journey from Earth back to his home planet Eternia to reclaim his birthright and defeat the villainous Skeletor, played by Jared Leto. Directed by Travis Knight, the film is based on Mattel's franchise and has had a long development history with multiple studios and cast changes.
Despite positive first reactions, Masters of the Universe presales don't look promising, and the movie is tracking…
The upcoming Masters of the Universe movie is projected to earn between $27-$35 million in its opening weekend, which is considered a flop given its reported $170 million production cost. Despite early positive reactions and comparisons to Marvel films, the film faces an uphill battle at the box office, similar to the poorly performing 1987 adaptation.
KPop Demon Hunters Dikabarkan Mulai Tur Global 2027
Netflix has confirmed plans for a global concert tour for KPop Demon Hunters, set to begin in 2027 and visit 150 cities worldwide. Prior to the tour, official pop-up stores will open in major cities, including Jakarta from June 11-30. The film, which won two Oscars, is also slated for a sequel in 2029.
