Mattel, Inc.
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"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase
Mattel has launched Mattel Game Studios to develop games based on its intellectual property, aiming to extend physical play into the virtual world. The company, which acquired its joint venture with NetEase, will focus on internally developed titles and strategic partnerships, emphasizing sustained engagement and authentic brand experiences. Mattel sees gaming as a core pillar of its entertainment ecosystem, with a long-term vision for its new studio to become a leading entertainment-based game developer and publisher.
He-Man and the Masters of the Universe Dragon Pearl of Destruction's lunchbox is as '80s as a collector's…
Limited Run Games is releasing a collector's edition for He-Man and the Masters of the Universe: Dragon Pearl of Destruction, a Streets of Rage-style brawler developed by Bitmap Bureau in collaboration with Mattel. The $99.99 edition includes a nostalgic '80s-style lunchbox, a mini Power Sword, an acrylic standee, a pin set, a mini comic book, and a physical copy of the game with an alternative steel case. Pre-orders are open until November 22.
The 5 best new shows and movies streaming this week on Netflix, Prime Video, Apple TV and more (October 9-11)
This week's streaming highlights include new adaptations and original series across major platforms. Prime Video offers a modern take on Stephen King's Carrie, while Netflix presents the supernatural thriller Below and Apple TV features John Cena in the action-comedy Matchbox: The Movie. Paramount Plus expands the Avatar universe with Avatar: Seven Havens, and Netflix also adds the thriller Animals.
Barbie: Horse Ride & Rescue Adds Tiny Companion Foals in Its Latest Update
Barbie: Horse Ride & Rescue has received a new update that introduces companion foals, which players can discover, rescue, and nurture. The game, developed by PikPok and Mattel, Inc., also features a limited-time western-themed event called 'Dress for the West'. The game is currently available on mobile, with PC and Nintendo Switch versions planned for 2027.
Hot Wheels Infinite Rush review: Getting off-track
Hot Wheels Infinite Rush offers a fun toy-centric concept and solid racing fundamentals with a large collection of cars to customize. However, the game suffers from underbaked open-world islands, long load times, and a nearly unplayable online multiplayer component, making it a step down from previous entries.
Nothing feels more perfect for the fall season than Mattel's new official Gilmore Girls Polly Pocket compact
Mattel has announced an official Gilmore Girls Polly Pocket compact, featuring iconic Stars Hollow locations like Luke's Diner and the town gazebo. The collectible toy set, which includes miniature figures of Lorelai, Rory, and Luke, will be available for pre-order on September 22nd for $30.
Roblox games are escaping Roblox: Creators will soon be able to export standalone apps for PC, console, and mobile
Roblox Corporation is launching 'Roblox Everywhere,' allowing creators to export their games as standalone applications for PC, mobile, and consoles. This initiative aims to expand the reach of Roblox games beyond the platform itself, with plans to eventually support major storefronts like Steam. The company is also working on browser-based play and an offline mode for singleplayer games.
Fun Open-World PS5 Racing Game Out Today on PlayStation Store
Hot Wheels Infinite Rush, an open-world racing game developed by Milestone in collaboration with Mattel Inc., is now available on PlayStation 5. The game also launched on Xbox Series X|S, Nintendo Switch, ASUS ROG Ally, and PC, featuring extensive vehicle and track customization, collectible vehicles, and exploration across various themed islands.
My MiSTer FPGA is better than your MiSTer FPGA – here’s how to build the ultimate, ultimate retro gaming rig
This guide details how to build an ultimate MiSTer FPGA retro gaming rig by modifying its hardware for a more robust and aesthetically pleasing setup. It covers integrating a DE-10 Nano board into custom 3D-printed cases, selecting appropriate screens and keyboards, and adding features like NFC readers for game loading.
Hot Wheels Infinite Rush shows track builder mode in new trailer
Milestone and Mattel have released a new trailer for Hot Wheels Infinite Rush, showcasing its track builder mode and a collection of over 150 vehicles. The game, launching for Nintendo Switch on September 10, allows players to create custom tracks and explore four distinct islands.
This is not a drill Scooby Gang, official Monster High Buffy the Vampire Slayer dolls are coming
Mattel is releasing a Monster High doll set featuring Buffy the Vampire Slayer and Angel, available for $98 from the Mattel Creations website starting September 4. The dolls are exclusive to Fang Club members initially, with potential availability at other retailers later. This collaboration merges the iconic '90s TV show with the Monster High brand, celebrating the 'monster of the week' theme.
A pretend Xbox model costs over $300, and the latest real Series X will potentially be a grand, so I'd like to…
The article discusses the high cost of both a non-playable Lego original Xbox model from Mattel, priced at $329.99, and a potential 25th-anniversary translucent Xbox Series X model rumored to cost $899.99. The author expresses concern over these rising prices, suggesting that the Lego set should be cheaper and the anniversary console should be more affordable, especially compared to the PlayStation 5.
There isn't an official Lego Xbox, so Mattel just said "fine, I'll do it myself"
Mattel Brick Shop has released a 3,509-piece, 1:1 scale replica of the original Xbox console and its 'Duke' controller to celebrate the console's 25th anniversary. The model features interactive lights and sounds, and opens to reveal dioramas from Halo: Combat Evolved, The Elder Scrolls III: Morrowind, and Psychonauts.
Mattel is releasing a full-scale building brick set of the original Xbox
Mattel is releasing a full-scale building brick set of the original Xbox for $330. The set includes a controller and three game-inspired dioramas.
The Original Xbox Is Back, And This Time You Have To Build It Yourself
Mattel is releasing a 1:1 scale replica of the original Xbox console, featuring 3,509 pieces, realistic lights and sounds, and a buildable Duke controller. The replica also includes three dioramas themed around Halo: Combat Evolved, Psychonauts, and The Elder Scrolls III: Morrowind, with shipping expected in October. This release coincides with Xbox's 25th anniversary amidst a turbulent period for Microsoft's gaming division, marked by layoffs and revenue declines.
Don't Skip Your Chance to Compete in The UNO Championship Series, With a $50,000 Grand Finale Prize
Toy company Mattel has announced the UNO World Championship Series, a competitive event with a grand prize of $50,000. The series offers players a chance to compete for a significant cash prize.
Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in…
Toy company Mattel has launched Mattel Game Studios, a new division focused on developing and operating interactive experiences inspired by its brands. The studio will create original games for platforms like Roblox and Fortnite, moving beyond its previous mobile-focused joint venture with NetEase. This strategic shift reflects the growing importance of virtual worlds and creator platforms in the gaming landscape.
Barbie and Hot Wheels owner Mattel launches Mattel Game Studios
Toy maker Mattel has launched Mattel Game Studios, a new subsidiary of Mattel Digital Studios, to develop and publish titles based on its iconic brands like Barbie and Hot Wheels. The studio will oversee existing mobile games and publish new free-to-play titles, as well as original experiences on platforms like Roblox and Fortnite. This move follows Mattel's recent acquisition of mobile studio Mattel163.
Mattel launches new global studios business to develop games based on its IP
Mattel has launched Mattel Game Studios, a new global development organization focused on creating games based on its intellectual property. This initiative builds upon the company's acquisition of Mattel163 and aims to develop original gaming experiences for various platforms, including mobile, PC, Roblox, and Fortnite. The studio's existing portfolio includes popular mobile titles like UNO!, and upcoming releases such as Skeletor: Until Next Time! and an unnamed Hot Wheels title.
Ambitious PlayStation 5 Racing Game Trailer Features Endless Customization
A new trailer for the PlayStation 5 racing game Hot Wheels Infinite Rush showcases its campaign progression and extensive customization options, including sticker and livery editors. The game features four vehicle classes that players can switch between on the fly using the Rush Squad System. Hot Wheels Infinite Rush is set to release on September 10, 2026, for PlayStation 5, Xbox Series X|S, Nintendo Switch, and PC, with Early Access starting September 7 for the Ultimate Edition.
