Mattel163
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Barbie and Hot Wheels owner Mattel launches Mattel Game Studios
Toy maker Mattel has launched Mattel Game Studios, a new subsidiary of Mattel Digital Studios, to develop and publish titles based on its iconic brands like Barbie and Hot Wheels. The studio will oversee existing mobile games and publish new free-to-play titles, as well as original experiences on platforms like Roblox and Fortnite. This move follows Mattel's recent acquisition of mobile studio Mattel163.
Mattel launches new global studios business to develop games based on its IP
Mattel has launched Mattel Game Studios, a new global development organization focused on creating games based on its intellectual property. This initiative builds upon the company's acquisition of Mattel163 and aims to develop original gaming experiences for various platforms, including mobile, PC, Roblox, and Fortnite. The studio's existing portfolio includes popular mobile titles like UNO!, and upcoming releases such as Skeletor: Until Next Time! and an unnamed Hot Wheels title.
Levels Up this Summer with UNO Teams Mode
Mattel163 has launched UNO Teams Mode in its mobile game UNO Wonder, allowing players to engage in 2v2 battles for the first time on mobile platforms. This new mode, inspired by the physical UNO Teams gameplay, features a new battlefield arena and exclusive team cards designed for fast-paced, strategic cooperation. UNO Teams Mode is now available worldwide on the App Store and Google Play, playable both online and offline.
UNO Wonder Adds UNO Teams Mode, Bringing the Classic 2v2 Version
Mattel163 has released a significant update for UNO Wonder, introducing the classic 2v2 UNO Teams Mode to the mobile game. This new mode allows for cooperative play with friends or random partners, featuring a new battlefield, exclusive cards, and modified winning conditions where both teammates must empty their hands to secure victory. The update is now available on Android devices.
“UNO Wonder” Levels Up this Summer with UNO Teams Mode
Mattel163 has launched UNO Teams Mode in its mobile game UNO Wonder, introducing 2v2 gameplay for the first time. This new mode allows players to team up with friends for strategic duo battles, playable online or offline. UNO Teams Mode is now available worldwide on the App Store and Google Play.
Report: NetEase is cutting jobs at internal studio Spliced Inc
NetEase-owned studio Spliced Inc is reportedly undergoing a redundancy process, with multiple employees indicating their roles are at risk. Spliced Inc was established in 2023 by NetEase with a focus on an anti-crunch, remote-first approach and comprised senior staff from various major game franchises. This follows a trend of NetEase downsizing its internal studios, particularly those in the west.
Mattel to acquire full ownership of Mattel163 from NetEase
Mattel is acquiring full ownership of its mobile studio Mattel163 from NetEase for $318 million. This move is expected to significantly enhance Mattel's self-publishing capabilities and accelerate its presence in the high-growth mobile market. Mattel163 has developed games based on Mattel's IP, including Uno, and has garnered over 550 million downloads globally.
