Games Industry
Published
·
Mattel to acquire full ownership of Mattel163 from NetEase
Mattel is acquiring full ownership of its mobile studio Mattel163 from NetEase for $318 million. This move is expected to significantly enhance Mattel's self-publishing capabilities and accelerate its presence in the high-growth mobile market. Mattel163 has developed games based on Mattel's IP, including Uno, and has garnered over 550 million downloads globally.
▸ entities in this article