Mattel to acquire full ownership of Mattel163 from NetEase

Mattel is acquiring full ownership of its mobile studio Mattel163 from NetEase for $318 million. This move is expected to significantly enhance Mattel's self-publishing capabilities and accelerate its presence in the high-growth mobile market. Mattel163 has developed games based on Mattel's IP, including Uno, and has garnered over 550 million downloads globally.

Games Industry7 months agoArticle tone: Very positive

Image · Games Industry

Entities
Uno
Mattel163
Mobile Games
Mattel
Skip Bo
NetEase Games
Self-Publishing
Phase 10

Original source

This article was reported and published by Games Industry. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.

Open original ↗