Mattel to acquire full ownership of Mattel163 from NetEase
Mattel is acquiring full ownership of its mobile studio Mattel163 from NetEase for $318 million. This move is expected to significantly enhance Mattel's self-publishing capabilities and accelerate its presence in the high-growth mobile market. Mattel163 has developed games based on Mattel's IP, including Uno, and has garnered over 550 million downloads globally.
- Entities
- Game: Uno
- Company: Mattel163
- Topic: Mobile Games
- Company: Mattel
- Game: Skip Bo
- Company: NetEase Games
- Topic: Self-Publishing
- Game: Phase 10
This article was reported and published by gamesindustry.biz. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.