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Monster Energy will be present at BGS 2026 with a gaming arena and exclusive experience
Monster Energy will have a significant presence at Brasil Game Show (BGS) 2026, marking its fifth consecutive year as the event's eSports arena sponsor. The brand is launching a promotion where consumers can win exclusive gaming prizes and an exclusive Monster Energy experience at the event by purchasing their products and registering receipts online. This initiative highlights Monster Energy's ongoing commitment to the gaming and eSports community.
GTA maker blocks a sandwich shop from calling itself Vice City Subs
Take-Two Interactive, parent company of Rockstar Games, is attempting to block a sandwich shop from trademarking the name 'Vice City Subs'. The company argues the name is too similar to its Grand Theft Auto: Vice City and Grand Theft Auto: Vice City Stories intellectual property, citing potential brand confusion and dilution. Take-Two provided sales figures for the Vice City titles to support its claim.
